Launched in March 2005, the R&D in the field of Machine-readable security tagging has developed an end-to-end system solution, featuring a range of component technologies required to authenticate and trace products and help defend brand owners from the constant global threat posed by illegal activity.
 
Independent figures on the value of the market for counterfeit goods estimate it to have reached USD 700 billion worldwide, and with this number only expected to grow, brand owners are actively seeking ways to defend their products. ITI Techmedia has developed an innovative, market-leading brand protection management solution to securely manage authentic products and their supply chains.

The programme involved an investment by the ITI of £5.2m over 2 years and the R&D has been successfully completed, creating a valuable portfolio of IP which offers strong potential to create differentiated products and solutions for a number of vertical market sectors.

Licensing opportunities in a range of fields of use are now available to companies interested in adding to their capabilities in the brand protection marketplace. To find out more about the exciting potential of the technology, please contact Noreen O'Donnell, ITI Techmedia Commercialisation Manager, on +44 141 240 1197 or email noreen.odonnell@ititechmedia.com